At first glance, what appears to be a minor privacy victory is likely a move to further protect data-holding companies by refining user agreements -- now they are telling you what they explicitly will not alert you about.
Seriously? Yes, seriously. I like the whole concept that the writer discusses: take a complex or esoteric subject and challenge its accepted conclusions. Now, here's the trick: do this so that any five year old can understand it. Good discussions will ensue.... He and his kid tackle the big issues around surveillance.