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VentureBeat on the Past and Future of Google+

You need only look to the past to accurately predict the future… or at least the company’s intentions. review of 4/25/2014 Article by VentureBeat on the future of Google+. image

Squint Your Eyes Just A Little

People can be very short-sighted when it comes to product strategy. You don’t need to be an expert — you just look at their past moves. In my opinion, consumer short-sightedness is partly Google’s fault since endearing the industry to the “beta as a release” and “Let’s test 3 social products simultaneously and see what sticks” product strategies.

Now Look A Little Closer

I do think VB left out three of the most important historical elements of Google+ platform evolution — Picasa, Latitude and Hangouts integrations. These were very big moves with regards to an obvious, long-term platform strategy. If you doubt that, look at the brouhaha regarding the dropping of XMPP in Talk and how critical that infrastructure is to heartbeat/status and communication for an Android device.

For the uninitiated, let’s just say that Hangouts has a lot more to do with Android function than sending a chat message to your buddy…

Of course, I’m just an opinion. But it sure seems like I’m not the only one suggesting that this is a deliberate move in a long term strategy. Check out the article.

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